Sick and tired of TWILIGHT?

Why, is it such a craze. Its like no one can answer a single question without turning it into a plug for twilight. It an ok book, I have read them, but they really were not all of that. The movie was aweful. I want your reactions on why people are obsessed and when will it all end. My points will go to the person who answers with a serious opinion. Im just so sick and tired of the I LOVE edward junk.. hes not real!!!!!! can i get an amen?